Ep.136 | Color Psychology & Its Impact on Why We Buy
Description
Most of us don’t make buying decisions from logic. We buy from emotion.
And color? It’s one of the very first things that makes us feel something—whether we realize it or not.
In Ep.136, we’re talking about how your brand’s color palette is actually doing a lot of the heavy lifting when it comes to perception, connection, and conversion.
Here’s what we're talking about:
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Why color creates emotional trust before any words do
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What different color families (earth tones, neutrals, bolds, etc.) actually communicate
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How to know if your current palette matches your brand’s energy
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How to use color intentionally—and how it pays off
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A few questions to help you choose colors that connect
This episode is for you if...
→ You’re thinking about a rebrand
→ Building something new
→ Or just curious to see what your current color palette is saying
Because taking a look at what's working and what's not is one of the fastest ways to elevate your brand for the better!
Your color palette has power... let's make sure you know how to use it.
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